Monday, July 01, 2013

George William Childs

 


George W. Childs
George William Childs (1829–1894) was an American publisher who co-owned the Philadelphia Public Ledger newspaper with financier Anthony Joseph Drexel.

 

Early life

Childs was born in Baltimore Maryland on May 12, 1829 to a poor family. He began work at age 12 in a bookstore for $2 per week while attending public school. He entered the Navy, at age 13 and served 15 months at Norfolk. After leaving the Navy in 1843, he moved to Philadelphia, becoming a clerk in a bookshop at age 14. Childs found favor with his employer, proving himself to be trustworthy in business. After shutting the shop for the evening, he was entrusted with buying books at auction for the store. By the time he was 16, he was going to New York and Boston to attend publishing trade shows.
When Childs turned 18, he took his savings, which amounted to several hundred dollars, and leasing space in the offices of the Philadelphia Public Ledger, started his own firm. While working on building his business, Childs was noted for frequently commenting on his desire to own the Ledger some day.
At age 21, Childs was offered a partnership in the publishing firm of R.E. Peterson & Co, which he accepted, and the name of the firm was changed to Childs & Peterson. Childs & Peterson grew prosperous by publishing useful if unexciting titles that reached a broad market. Peterson excelled in scientific knowledge, while Childs provided business acumen. The two partners grew the title Familiar Science into a 200,000-issue sale by interesting schools in using it as a textbook.
Childs was known throughout his life for generosity and philanthropy. He was quoted to say, "Meanness is not necessary to success in business, but economy is." This approach won him a wide circle of friends whose affection and friendship ran deep.
Childs was married to Emma B. Peterson, the granddaughter of Judge John Bouvier, a jurist born in Codognan, France. Her father was Robert Evans Peterson, a lawyer and scientist; her mother was Hannah Mary Bouvier, author of "Familiar Astronomy" and collaborator with her husband on other works. They left no children.

The Public Ledger Newspaper


The Public Ledger Building as it appeared when it opened in June 1867
On 5 December 1864, with Anthony Joseph Drexel, he purchased the Philadelphia Public Ledger, at that time a money-losing newspaper, losing about $150,000 per year. The business was squeezed by rising paper and printing costs due to wartime shortages as the country engaged in the Civil War. The paper had lost circulation by supporting the Copperhead Policy of opposing the Civil War and advocating an immediate peace settlement with the South. Most readers in Philadelphia at the time supported the Union. Publishers were reluctant to increase the one-cent subscription cost to cover the actual costs of production in the face of declining circulation. Childs bought the paper for a reported $20,000.
Upon buying the paper Childs completely changed its policy and methods. He changed the editorial policy to the Loyalist (Union) line, raised advertising rates, and he doubled the cover price to two cents. After an initial drop, circulation rebounded and the paper resumed profitability. Childs was intimately involved in all operations of the paper, from the press room to the composing room, and he intentionally upgraded the quality of advertisements appearing in the publication to suit a higher end readership. For four years he rarely left the paper before midnight.
Childs' efforts bore fruit and the Ledger became one of the most influential journals in the country. Circulation growth led the firm to outgrow its facilities, and in 1866 Childs bought property at Sixth and Chestnut Streets in Philadelphia and constructed the Public Ledger Building, which was called at the time "...the finest newspaper office in the country." It was estimated that toward the end of Childs' association the Ledger was generating profits of approximately $500,000 per year.



Main Building of Drexel University (fondness for the school as I am one of its graduates)

Close friends with Anthony Drexel for more than 40 years, Childs served as the second President of the Board of Trustees of Drexel University, succeeding the founder.

George Childs, Anthony J Drexel, James MacAlister (close friends)

Wayne Station

In 1880 Childs and Drexel purchased 300 acres (1.2 km2) west of Philadelphia along the tracks of the Pennsylvania RailRoad, an area which was to become known as the Main Line, from banker J.H. Askin. The two laid out roads, public utilities, community amenities, churches, and building lots to create "Wayne Estate", later the unincorporated community of Wayne Pa., an early example of a planned community.
The suburban village known as Wayne, on the Pennsylvania RailRoad, fourteen miles from Philadelphia, differs so much from the ordinary town allowed to grow up hap-hazard and to develop conveniences as population increases, that it is necessary, in describing it as it appears, to keep in mind some facts about its history. Wayne is not an accidental aggregation of cottages; it is a town built by design, and provided at the start with all the conveniences to which residents of cities are accustomed and which they are so apt to miss and long for when they go into the country or even into the suburbs of a great city. The scheme of the town was well thought out and planned before any of the new cottages were built, and, as it was undertaken by liberal gentlemen of abundant means, no expense was spared in the preliminary municipal work.
 
George Childs Elementary School in South Philadelphia

George Childs died in Philadelphia on the 3rd of February 1894. His wife died at the Bellevue-Stratford Hotel in Philadelphia on 13 August 1928 at age 88. His Recollections were published at Philadelphia in 1890 and an elementary school in Philadelphia is named after him, as is the
Upon his death his employees at the Public Ledger adopted the following resolution:
"The employees of the Public Ledger, having lost by the death of George W. Childs one who has stood to them in the relation of a kind and considerate father, find it impossible to express in formal resolutions the due sense of their great loss, but nevertheless seek to record in this minute their high appreciation of his character as it has been revealed to them in daily intercourse. He was the embodiment of kindness and benevolence; his broad sympathies made him a citizen of the world, and not merely those associated with him socially and in business, but humanity itself, lost a generous friend and noble exemplar by his death.

 George W Childs was interred in Laurel Hill Cemetery

If you made it this far in the article, you will discover the patterns that connect the journey of my life. I went to a park in the mountains to hike, connect with God and myself. The park was founded by this man George Childs which led to my interest in researching his life to come across his life and connections with the very man whom founded the University I graduated from and to discover the man was interred in a cemetery I volunteered. Life comes full circle. Park = George = Anthony Drexel = Drexel University = Laurel hill Cemetery. As a post note, Anthony Drexel is interred in Woodland Cemetery.

 

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